Global travel site Big 7 Travel has put together a list of 50 most Instagrammable places in Europe of 2019, and four Belgian cities are on it.
The highest scoring Belgian destination is Bruges, which took 16th place, followed by Ghent in 28th place. The other Belgian cities in the ranking were Antwerp, which finished 32th, and Brussels in 36th place.
Big 7 Travel compiled the list using a comprehensive scoring system that analysed the number of hashtags per destinations, the survey results of Big 7 Media’s audience of 1.5 million, and votes cast by a panel of travel experts.
The final results are ranked in order of their visual allure and popularity on social media. With each place on the list, Big 7 Travel includes the seven best spots to visit in each destination for a guaranteed amazing Instagram photo.
While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed, according to Big 7 Travel.
67% of people surveyed by Big 7 Media said they have visited a new destination after seeing it on Instagram, while 61% of people have booked a specific hotel after seeing it on their Instagram feed.
The most Instagrammable place according to the list is Dubrovnik in Croatia. Second is Iceland, and third is the Scottish Highlands.