Deliveroo’s couriers deliver cooked food on bicycles. This year, it is is focussing on “virtual brands”, concentrating on restaurants seeking market openings in given neighbourhoods, such as a pizza restaurant wishing to venture into selling wraps under another name through Deliveroo. This enables restaurants to increase the orders they receive.
Deliveroo has 2,600 active delivery staff in Belgium, according to Van Nuffel, who said some 13,000 persons would order at least one meal on the service this year.
The online delivery company wants to launch 1,700 virtual brands in Europe in 2019.