They will not, however, be called ‘veggiesteaks’ anymore, if the Agriculture Committee has any say. ‘Animal product names’ for plant-based food is too misleading for the customer. No more veggieburgers or soymilk. It should be vegetable discs and soydrink.
Organisations promoting the vegetarian lifestyle talk about the work of a powerful meat lobby. ProVeg, one of the organisations, is stunned by ‘these renewed attempts to silence the vegetable sector.’
According to Éric Andrieu, member of the Committee, that’s not at all what happened. “The meat lobby is not involved in this. It was a debate in the parliament, and more than 80% (of the commission) approved the proposal. It’s about common sense for consumers. We need to use the word steak for an actual steak.”
The European Parliament in its entirety will still have to approve it before the proposal will be adopted into legislation.