On Sunday 16 February 2025, the Esplanade du Cinquantenaire in Brussels will host the 16th edition of the Love Bugs Parade, an iconic event for all lovers of the Volkswagen Beetle and Beetle. This year, the parade also celebrates a special moment: the 60th anniversary of the Belgian VW Club, founded in 1965.
A Valentine’s Day and Vintage event
Organised every year around Valentine’s Day, the Love Bugs Parade is much more than a classic car ride. It embodies the warm and festive spirit of those who love the famous ‘Cox’. The event brings together some 250 vehicles, from historic Beetles to modern Beetles, in a friendly, retro atmosphere. For this special edition, participants are invited to immerse themselves in the year 1965 by decorating their cars or dressing up in period costumes. Two dedicated areas on the Esplanade will showcase the creative efforts of participants and Beetles dating precisely from 1965.
The programme
Enthusiasts will gather at 10am in front of the Autoworld museum, where registered owners will receive a rally nameplate, a roadbook and access to the museum and its temporary exhibition. Visitors can admire the vehicles on display, chat with the owners and enjoy the festive atmosphere. At 2pm sharp, the car parade will set off from the Esplanade to a joyous chorus of car horns. The route, which lasts approximately 1.5 hours, will take participants along some charming Brabant roads, offering a unique spectacle in motion for spectators and a memorable ride for drivers. Back at the Cinquantenaire around 3.30pm, participants meet up for a convivial snack offered by the organisers, an opportunity to swap anecdotes and extend the party.
A party open to all
The event is free and open to the public. Come and enjoy the atmosphere and admire these legendary vehicles. During the parade, be sure to visit Autoworld, a must-see museum for car enthusiasts. With its 250 historic vehicles and its temporary exhibition, it promises to delight young and old alike.
A tribute to the Belgian VW Club
Created in 1965, the Belgian VW Club is an institution for Volkswagen enthusiasts. It brings together enthusiasts from all walks of life, from owners of campers and oldtimers to fans of new technologies such as electro-mobility. Members enjoy a host of benefits, from taking part in exclusive competitions to invitations to exhibitions and rallies. This club is a real community where the passion for Volkswagen is lived and shared to the full.
Registration and practical information: 👉 Registration Love Bugs Parade 2025
Only the first 250 registrations will be accepted, so don’t delay in reserving your place at this unique event.
