During a recent gathering outside Brussels, European Commission President Ursula von der Leyen and NATO chief Mark Rutte made headlines not just for their discussions but also for their strikingly casual fashion choices. The away day in Jodoigne, approximately 45 minutes southeast of the EU capital, was centered around strategic topics such as the EU’s upcoming seven-year budget and enhanced cooperation with NATO.
Casual fashion statement at a serious meeting
As the leaders met for a seminar to outline their priorities for the next five years, it was their footwear that captured attention. Both von der Leyen and Rutte took to social media to share a photograph showcasing their stylish yet relaxed sneakers. Rutte sported what appeared to be green Converse Chuck 70 sneakers, priced at €58.45, while von der Leyen opted for a chic pair of black trainers adorned with metallic accents, reminiscent of luxurious crocodile leather designs.
A trend in political footwear
This isn’t the first instance of politicians opting for casual footwear to project relatability. Back in 2020, then-U.S. vice presidential candidate Kamala Harris famously donned Converse Chuck Taylor All Stars during her campaign, inspiring many of her supporters to emulate her style. In stark contrast, former British Prime Minister Rishi Sunak faced backlash after wearing Adidas Samba trainers during an interview, which some claimed undermined their cool factor.
British MP Nigel Farage also attempted to resonate with the younger crowd by wearing Adidas Gazelles in a social media video. Meanwhile, French President Emmanuel Macron stirred controversy for appearing at Westminster Abbey in a suit paired with high-end JM Weston sneakers, priced at €570, during a visit to London ahead of Queen Elizabeth II’s funeral in 2022.
“Thank you for attending our College get-together @SecGenNATO. The EU and @NATO are working closely together. The recent incidents in the Baltic again show how crucial our cooperation is,” von der Leyen tweeted.
As informal footwear continues to trend among world leaders, it raises the question of how much influence fashion choices have in the political sphere. The juxtaposition of serious discussions and casual attire might just be the new norm in the evolving landscape of political imagery.