In an era marked by the proliferation of fake news, information manipulation, and the rise of deepfakes, the role of news outlets as reliable sources of information has never been more crucial. Attendees at the recent Central Asian Media Forum in Astana, Kazakhstan, underscored the importance of maintaining reader trust through the delivery of clear and verified information.
Central Asia’s role in the global media landscape
Bringing together media professionals, technology experts, and government officials, the forum spotlighted Central Asia’s growing significance on the global stage and the distinctive narratives it has to share. Claus Strunz, CEO and Editorial Director of Euronews, remarked,
“This region is definitely a part of the global media landscape, and it is one of the fast-growing regions in this topic.”
He expressed enthusiasm about collaborating with local media representatives to foster mutual learning and partnership.
The forum also served as a platform for information ministers from across Central Asia to confront the challenges posed by the spread of false information. Aida Balayeva, Kazakhstan’s Minister of Information, addressed the critical issue, stating,
“Given the latest trends in mass media, one of the common problems for all Central Asian countries is the spread of inaccurate and false information and provocative messages on social media and messengers.”
Combatting misinformation and embracing AI
Ministers highlighted the importance of combating misinformation, particularly in light of advancements in artificial intelligence, such as deepfakes, which can be easily exploited. They advocated for the promotion of media literacy and fact-checking skills to empower citizens against misleading content.
While discussing the transformative impact of AI, participants acknowledged the shift in information consumption patterns, where algorithms now dictate content visibility. This shift necessitates that publications adapt, seeking to strike a balance between creating engaging stories and optimizing them for search engines.
Rufat Khamzayev, Director of the AnewZ TV channel in Azerbaijan, emphasized the challenges this presents to traditional journalistic principles. He stated,
“From the perspective of the traditional journalistic school, of course, it’s a kind of a challenge for us. But it’s not new technology versus journalism. I think we need to see it as an opportunity to ease your job.”
Experts conveyed that while AI can enhance and expedite journalistic processes, it should not replace fundamental human oversight. Strunz asserted that,
“It can support journalism, if we use it properly, correctly, and with all the responsibility. Or it can destroy journalism, if we rely on it, and it’s not able to be part of a neutral approach. We, human beings, are in the driver’s seat.”
He stressed that the future of journalism will depend on human integrity and collaborative efforts rather than solely on technological advancements.
The Central Asian Media Forum served as a significant reminder that as the media landscape evolves, the responsibilities of journalists remain paramount in ensuring the integrity and trustworthiness of the information they provide.