The popular Spanish resort of Benidorm is implementing strict measures against shops that exhibit lewd or “offensive” items in their windows. The local government is concerned that such displays could damage the city’s reputation and disturb visitors.
The controversial items primarily consist of humorous t-shirts and souvenirs featuring sexual content, often found in the so-called “Guiri zone”—an area catering specifically to foreign tourists. Many of these products are promoted in English, reflecting the significant number of British tourists who frequent the destination.
Local authorities take action
Javier Jordá, the head of commerce at the city hall, emphasized that the initiative is aimed at “ensuring that minors or vulnerable communities are not exposed to offensive messages in public spaces.” He further noted that “certain commercial activities have been detected which can be deemed inconsistent” with Benidorm’s existing regulations.
Located on Spain’s eastern Mediterranean coast, Benidorm is renowned as one of the country’s premier tourist hotspots, attracting nearly three million visitors last year, with more than 830,000 of them hailing from the UK. Local laws prohibit the display of items that could potentially offend moral sensitivities, such as “sexy articles.” However, this regulation does not extend to products sold inside shops.
Warnings followed by possible fines
The conservative local authorities are beginning their enforcement by reminding shop owners about the regulations and prompting them to remove any questionable items from their windows or entrances. Should shop owners fail to comply, the city may resort to sanctions, including fines that could reach up to €3,000 (£2,614).
“We don’t want it to come to that, but we must guarantee respect for the rule and that the right image is given of the city,” Mr. Jordá stated.
In an impressive feat, Spain welcomed 94 million foreign visitors last year, setting a new record, with the UK, France, and Germany contributing the most significant numbers. The Mediterranean coast, including Benidorm, and the Canary and Balearic Islands remain among the most favored destinations. Nonetheless, the tourism sector in Spain is increasingly seeking to move away from the traditional sun-and-sand model, addressing concerns about over-tourism that have prompted various protests.