Brussels Reporter
  • Home
  • Brussels
  • Europe
    • Europe

      US transfer of power: Washington DC gears up…

      January 19, 2021January 19, 2021

      Europe

      Norway: No link established after post-COVID-19 vaccination deaths,…

      January 18, 2021January 19, 2021

      Europe

      US man hid in airport for three months…

      January 18, 2021January 18, 2021

      Europe

      New coronavirus variant identified in German hospital

      January 18, 2021

      Europe

      ‘A coming together of factions’: Why the storming…

      January 18, 2021January 18, 2021

  • Globe
  • Lifestyle
  • Business

Brussels Reporter

  • Home
  • Brussels
  • Europe
    • Europe

      US transfer of power: Washington DC gears up…

      January 19, 2021January 19, 2021

      Europe

      Norway: No link established after post-COVID-19 vaccination deaths,…

      January 18, 2021January 19, 2021

      Europe

      US man hid in airport for three months…

      January 18, 2021January 18, 2021

      Europe

      New coronavirus variant identified in German hospital

      January 18, 2021

      Europe

      ‘A coming together of factions’: Why the storming…

      January 18, 2021January 18, 2021

  • Globe
  • Lifestyle
  • Business
Home Brussels Delhaize moves to cut plastic wrappings after bad buzz
Brussels

Delhaize moves to cut plastic wrappings after bad buzz

by editor February 4, 2019
February 4, 2019
The Delhaize supermarket chain, slammed for a customer-loyalty drive involving extra plastic wrappings, on Monday announced new waste-reduction measures.
The chain said it had understood the message and presented its mea culpa.

Since Thursday last, Delhaize customers have been receiving, for each purchase above 20 euros, a small plastic bag containing a small plastic block in a small plastic dish. The initiative is aimed at encouraging clients to purchase enough to build a miniature store from the small Lego-like blocks.

This new drive sparked a host of negative reactions on social media at a time when thousands of young people take to the streets of Brussels each Thursday on behalf of the climate.  “Who in your company said: ‘This is a good idea. Let’s waste resources and energy for little publicity objects for the children’? What were you thinking?” wrote one Internet commentator.

“Bravo for your ecological gesture, Delhaize!” wrote another. “Two bits of plastic wrapped in plastic Made in China.”

Delhaize has admitted its mistake. “We understand the message and wish to apologise,” said a spokesman. He stressed that his company does, in fact, make a big effort to reduce the mountain of waste, for example by no longer providing plastic bags for fruit and vegetable purchases in their supermarkets, “which represents a saving of 80 million bags a year”.

“However, we need to have this type of reflex in other areas, too,” the company admitted.

Delhaize has thus taken three new measures. Additional garbage bins will be placed close to the cash registers so that customers can dump the plastic wrappings from the blocks there. The company promises that this waste will be “100% recyclable”.

Delhaize also says it will meet many Belgian organisations to study measures it can take to reduce the mountain of garbage.

Finally, the implementation of various environmentally friendly measures that had already been scheduled will be accelerated.

However, the ‘Lego’ blocks drive has not been stopped. It continues until 13 March 2019.

Andy Sanchez
–

previous post
Ecolo proposes allowance for all 18 to 26 year-olds
next post
Antwerp bank robbery: customers still in the dark

Related Posts

Minister calls for care centre for victims of...

November 25, 2018

Molenbeek seeks to open temporary slaughterhouse for Muslim...

May 17, 2019

Man arrested after 'joke' threat of attack at...

March 18, 2019

Dutch coalition parties call for formal apology for...

July 1, 2020

Tourism: It’s all about water in Wallonia this...

March 12, 2019

Europe’s leaders rated on their coronavirus response

October 17, 2020

Parliament may launch scientific analysis of colonial period

February 26, 2019

Belgium eases coronavirus measures despite rising infection rate

September 23, 2020

Citizen participation via smartphone takes off with "Brussels...

January 26, 2019

Belgium bursts the Benelux bubble

May 28, 2020
Promotion Image

Recent Posts

  • US transfer of power: Washington DC gears up for an inauguration like no other
  • US Capitol riots: Trump supporter arrested after Pelosi 'data theft'
  • Kyrgios criticises Djokovic over Australian Open quarantine row
  • Norway: No link established after post-COVID-19 vaccination deaths, says health authority
  • Covid vaccine: WHO warns of ‘catastrophic moral failure’
Promotion Image

GO!

Instagram

No images found!
Try some other hashtag or username

Lifestyle

  • Keeping the country in Europe cost Syriza power

  • The populist surge that did not happen

  • Can Europe avoid the coming crisis?

  • Green country went even greener

  • The Social democrats’ comeback

Popular Posts

  • 1

    Beware of scammING. Dirty money of famous bank

    October 6, 2020
  • 2

    The death of the city

    July 27, 2020
  • 3

    From Strasbourg to Stirling: An MEP aims to switch parliaments

    December 11, 2019

Editor’s Choices

  • Can Europe avoid the coming crisis?

    August 26, 2019
  • Avoiding a repeat performance of the financial crisis

    July 14, 2019
  • The EU’s next big challenge

    June 11, 2019

Opinions

  • Keeping the country in Europe cost Syriza power

    August 28, 2019
  • The populist surge that did not happen

    August 27, 2019
  • Can Europe avoid the coming crisis?

    August 26, 2019

@2018-2020 - Brussels Reporter (www.brusselsreporter.com). All Right Reserved.