Ikea has already carried out a consumer survey in a few countries on the idea. On the basis of results, the furniture rental will be tested to students in the Netherlands.
Similar tests will be launched in thirty markets from next year, each of which will test one aspect of the future leasing offer, says a spokeswoman for Ikea in Belgium to HLN. The exact details of the experiment in Belgium are currently unclear.
This move is part of a company-wide shift away from selling low-cost disposable furniture in response to growing environmental concerns.